Communications Learning Outcomes

Learning Outcomes

The program goals of the Bachelor of Arts in communications are strongly focused on providing our students with the oral, written, technical and critical thinking skills that are necessary for them to function effectively in the professional and personal world. Learning outcomes for the degree relate to the teaching of communication skills and practices that extend across different communication contexts.  The learning outcomes listed here are built upon the core competencies that are inherent in each course required for the degree.

  1. Demonstrate oral communication skills expected of a future professional in the field.
    Indicators of achievement are as follows:
    • Effectively speak in public settingsApply advance decision-making processes within groups
    • Negotiate and collaborate effectively
  2. Demonstrate written communication skills expected of a future professional in the field.
    Indicators of achievement are as follows:
    • Write for specific purposes and situations
    • Write informatively, persuasively and clearly
  3. Use current technology related to the communication field effectively and ethically.
    Indicators of achievement are as follows:
    • Use a range of applications software effectively
    • Use communication technology effectively and ethically in a professional setting
    • Understand the limitations of technology
  4. Competently employ digital media in professional settings as an effective communication tool. Indicators of achievement are as follows:
    • Have a working knowledge of media story structure
    • Create media content that communicates effectively using a variety of tools
    • Contribute to the production of media content by serving in different roles and working effectively in teams.