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Fostering Sustainable Behavior is Topic of May 24th Workshop
Environmental psychologist and author ., will lead a workshop on how to cultivate human behaviors that sustain, rather than stress or destroy, our natural environment on Tuesday, May 24 at the University of New England.
"Fostering Sustainable Behavior" is for professionals who design or fund programs to encourage individuals or businesses to engage in behaviors beneficial to a sustainable future.
Areas of interest will include: recycling/composting, energy efficiency, renewable energy, pollution prevention, habitat protection, transportation, water efficiency, pesticide reduction, watershed protection and health promotion.
The workshop runs from 8:30 a.m. to 4:30 p.m. in UNE's Campus Center Multipurpose Rooms. Cost is $65 and includes continental breakfast (8 a.m.) and lunch.
Community-Based Social Marketing
The workshop introduces the concept of community-based social marketing and provides participants with the knowledge they need to deliver cost-effective programs. The workshop covers how to: select behaviors and identify their barriers; use behavior change "tools" to design more effective programs; pilot a test program; and evaluate the impact of a program once it has been implemented.
Doug McKenzie-Mohr
For more than a decade McKenzie-Mohr has been incorporating scientific knowledge of behavior change into the design and delivery of community programs. He wrote the book Fostering Sustainable Behavior.
A professor at St. Thomas University in Canada, he has assisted in Canada's public education efforts on climate change. McKenzie-Mohr has also served as a member of Canada's National Round Table on the Environment and the Economy.
To register, or for more information, call Christine Feurt, director, Center for Sustainable Communities, UNE Department of Environmental Studies, at 646-1555 x111 or 985-4686.
Workshop co-sponsors are Wells National Estuarine Research Reserve, UNE, Maine Coastal Program, Casco Bay Estuary Program, Maine Department of Environmental Protection, Maine Drinking Water Program.
(Press release issued May12, 2005)
Environmental psychologist and author ., will lead a workshop on how to cultivate human behaviors that sustain, rather than stress or destroy, our natural environment on Tuesday, May 24 at the University of New England.
"Fostering Sustainable Behavior" is for professionals who design or fund programs to encourage individuals or businesses to engage in behaviors beneficial to a sustainable future.
Areas of interest will include: recycling/composting, energy efficiency, renewable energy, pollution prevention, habitat protection, transportation, water efficiency, pesticide reduction, watershed protection and health promotion. The workshop runs from 8:30 a.m. to 4:30 p.m. in UNE's Campus Center Multipurpose Rooms. Cost is $65 and includes continental breakfast (8 a.m.) and lunch.
Community-Based Social Marketing
The workshop introduces the concept of community-based social marketing and provides participants with the knowledge they need to deliver cost-effective programs. The workshop covers how to: select behaviors and identify their barriers; use behavior change "tools" to design more effective programs; pilot a test program; and evaluate the impact of a program once it has been implemented.
Doug McKenzie-Mohr
For more than a decade McKenzie-Mohr has been incorporating scientific knowledge of behavior change into the design and delivery of community programs. He wrote the book Fostering Sustainable Behavior.
A professor at St. Thomas University in Canada, he has assisted in Canada's public education efforts on climate change. McKenzie-Mohr has also served as a member of Canada's National Round Table on the Environment and the Economy.
To register, or for more information, call Christine Feurt, director, Center for Sustainable Communities, UNE Department of Environmental Studies, at 646-1555 x111 or 985-4686.
Workshop co-sponsors are Wells National Estuarine Research Reserve, UNE, Maine Coastal Program, Casco Bay Estuary Program, Maine Department of Environmental Protection, Maine Drinking Water Program.
(Press release issued May12, 2005)
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