Sport and Recreation Management

Our B.S. in Sport and Recreation Management prepares you for a career in any one of several sport or recreation management careers. You study the underlying theory, latest technology, and best practices of recreation, athletic and sport administration, marketing and merchandising, venue and event management, and planning. You can choose between two concentrations: Sport Management and Outdoor Recreation Management.

As a Sport and Recreation Management student on our oceanfront Biddeford Campus, you take courses that provide you with the business foundation you will need to be successful in this field:  economics, governance, marketing, administration, law and ethics.  

By completing the program, you also earn a minor in Business Administration. You will also gain valuable hands-on experience through an internship experience, which may have you leading outdoor adventure trips, managing merchandizing for a local major league affiliate, coordinating travel plans for a college varsity team or assisting an ecotourism operation.

Sport Management Concentration

As a UNE Sport Management graduate you will be prepared for entry-level sport-related career opportunities, or further study at the graduate level.  Your  on-the-job training in internships provides you with the opportunity to practice and finesse the many techniques leaned in the classroom.

With this preparation comes the skills and ability to serve as an effective leader, passionate about life's work and making a difference in the lives of those you chose to serve through sport and sport-related programming, which can include athletic and sports administration, sport marketing and merchandising, sport venue and event management, or sports information to name only a few choices. This concentration also prepares you to consider a Sport Management graduate degree program.

Outdoor Recreation Management Concentration

The Outdoor Recreation Management concentration at UNE takes full advantage of our location in Maine – the Atlantic Ocean is literally at our doorstep and mountains, lakes, river rapids only a short drive away. If you are passionate about the outdoors, this concentration offers the opportunity to delve into program planning, policies and training needed to help you succeed in an Outdoor Recreation career.

Because sustaining the outdoor environment and eco-tourism is key to this program, UNE Outdoor Recreation Management students are encouraged to take part in the UNE Green Learning Community and are expected to take at least one upper level Environmental Studies course that relates well to Outdoor Recreation Management, such as Outdoor Environmental Education, Wildlife Ecology and Conservation or Caribbean Sustainable Development.

Your on-the-job training during your internships allows you to practice what you’ve learned in the indoor and outdoor classrooms. In addition, the Business minor that is part of your curriculum allows Outdoor Recreation Management students to focus their management interests by taking advantage of such business courses as Sustainable Entrepreneurship, International Management, Global Marketing or Environmental Economics.

To learn more about the program, see Curriculum or visit the Catalog.


We also offer a minor in Sport and Recreation Management.