Michelle Littlefield to speak at University Business annual conference

Michelle Littlefield, director for strategic marketing initiatives in the College of Graduate and Professional Studies, was recent chosen as the speaker for the University Business (UB Tech) annual conference June 6-8, 2016 in Las Vegas, Nevada.

The topic of Littlefield’s talk is “Implementing CRM to Increase Efficiency, Enrollments and Retention.” She will address the lack of Customer Relationship Management (CRM) technology in colleges and universities despite how critical they are in supporting marketing, recruitment and retention efforts. Littlefield will share her experience in implementing such a system for UNE’s online programs.