Communications

Bachelor of Arts in Communications

College of Arts and Sciences

Department of Business

Joe Habraken

jhabraken@une.edu

Mission

The mission of the Communications Degree Program is to provide competent, supportive faculty and to offer relevant curricula that will help prepare students to thrive in an ever-changing world. More specifically, the degree strives:

  • to prepare students for ethically and socially responsible roles in their chosen professions and society;
  • to develop in students the ability to recognize, analyze, and solve problems;
  • to help students achieve their personal and career goals; and
  • to prepare students for entry-level positions in either the private or public sector and/or to prepare students for coursework at the graduate level.
Curricular Requirements
  credits

CAS Core Requirements (includes mat 120)

42-46
  Credits
Program Required Courses 36
CMM 110 - Introduction to Communication 3
CMM 210 - Understanding Mass Media 3
CMM 211 - Introduction to Journalism 3
CMM 220 - Organization/Communication 3
CMM 300 - Documentary Video 3
CMM 305 - Public Relations in the Digital Age 3
CMM 311 - Digital Video Production 3
CMM 320 - Intercultural Communications 3
CMM 410 - Writing for the Screen 3
CMM 411 - Communication Law and Regulation 3
CMM 416 - Global Communication 3
One of the Following  3
CMM 420 - Senior Project (3 cr.)  
CMM 430 - Internship (3 cr.)  
Additional Required Courses 12
CMM 122 - Oral Communication 3
CMM 201 - Digital Media Software Tools 3
BUMK 200 - Marketing 3
BUMK 310 - Advertising 3
Open Elective Courses 30
Minimum Total Required Credits 120
Academic and Technical Standards
  1. Communication majors must earn a minimum of a 2.0 GPA ("C") in all Communications required courses and all additional required courses.
  2. Communication minors must earn a minimum of a 2.0 GPA ("C") in the two required courses and the four elective courses.
Learning Outcomes

The program goals of the Bachelor of Arts in Communications are strongly focused on providing our students with the oral, written, technical and critical thinking skills that are necessary for them to function effectively in the professional world and their personal lives. Learning outcomes for the degree relate to the teaching of communication skills and practices that extend across different communication contexts.  The learning outcomes listed here are built upon the core competencies that are inherent in each course required for the degree.

  1. Demonstrate oral communication skills expected of a future professional in the field.
    Indicators of achievement are as follows:
    • Effectively speak in public settings.
    • Apply advance decision-making processes within groups.
    • Negotiate and collaborate effectively.
  2. Demonstrate written communication skills expected of a future professional in the field.
    Indicators of achievement are as follows:
    • Write for specific purposes and situations.
    • Write informatively, persuasively and clearly.
  3. Use current technology related to the communication field effectively and ethically.
    Indicators of achievement are as follows:
    • Use a range of applications software effectively.
    • Use communication technology effectively and ethically in a professional setting.
    • Understand the limitations of technology.
  4. Competently employ digital media in professional settings as an effective communication tool. Indicators of achievement are as follows:
    • Have a working knowledge of media story structure.
    • Create media content that communicates effectively using a variety of tools.
    • Contribute to the production of media content by serving in different roles and working effectively in teams.
Minor

The Minor in Communications examines questions about society, business and communication practices with critical attention to the newest media and computer-related technologies. Students will explore communications theory and also learn how to communicate effectively using a full range of media channels including new media technology. Upon completion of the minor, students will be able to:

  • Demonstrate an understanding of the history and evolution of communication and the role of societies and institutions in shaping communications.
  • Articulate and apply the theories and best practices for the use and presentation of images and digital information including audio and video.
  • Apply tools and technologies used in the communications professions.
  Credits
Required Courses  
CMM 110 - Introduction to Communication 3
CMM 210 - Understanding Mass Media 3
   
Elective Courses  
Select two of the following communication theory courses:   
CMM 220 - Organization/Communication 3
CMM 305 - Public Relations in the Digital Age 3
CMM 320 - Intercultural Communication 3
CMM 411 - Communication Law and Regulation 3
CMM 416 - Global Communication 3
   
Select two of the following communication practice courses:  
CMM 201 - Digital Media Software Tools 3
CMM 300 - Documentary Video 3
CMM 311 - Digital Video Production 3
CMM 410 - Writing for the Screen 3
Total Credits 18
Honors Program

We offer qualified students the option of graduating with Honors. This includes significant research, scholarship or creative activity under the direction of a faculty member. Interested students should consult with their major advisor. 

Transfer Credit
Financial Information

Tuition and Fees

Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more information regarding tuition and fees, please consult the Financial Information section of this catalog.

Notice and Responsibilities Regarding this Catalog

This Catalog documents the academic programs, policies, and activities of the University of New England for the 2017-2018 academic year. The information contained herein is accurate as of date of publication April 28, 2017.

The University of New England reserves the right in its sole judgment to make changes of any nature in its programs, calendar, or academic schedule whenever it is deemed necessary or desirable, including changes in course content, the rescheduling of classes with or without extending the academic term, canceling of scheduled classes or other academic activities, in any such case giving such notice thereof as is reasonably practicable under the circumstances.

While each student may work closely with an academic advisor, he or she must retain individual responsibility for meeting requirements in this catalog and for being aware of any changes in provisions or requirements.

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