Maine Mariners promotion planned by UNE students featured on ‘WCSH’
UNE students teamed up with the Maine Mariners for a “Rivalry Night” promotion that plays on the friendly rivalry between USM and UNE.
The students planned and promoted the event under the guidance of Aimee Vlachos, M.S., instructor in the Department of Sport and Recreation Management, in her Sports Marketing class.
“I really try to make things as real as possible,” Vlachos explains. “Instead of standing here and talking about marketing sporting events, I’d rather they just do it.”
WCSH recently visited Vlachos’ class to hear from students about the experience.
“This was a real-life situation for us,” said Alex Huff (Sport Management, ’20). “To create, run and promote an event, with the goal of getting people into the seats.”
UNE President James Herbert was on hand to drop the first puck as the Mariners took on the Worcester Railers.
Students from both schools took part in events during the intermissions, including trying to dress in goalie equipment as fast as possible.
The Railers beat the Mariners by a score of 4-2.