Sport and Recreation Management


Bachelor of Science in Sport and Recreation Management
College of Arts and Sciences (CAS)


Dr. Richard J. LaRue (Advising Liason)


As a UNE Sport and Recreation Management student, your education prepares you for a variety of careers in the athletic, leisure, recreation and tourism industries. The BA in Sport and Recreation Management provides you with a comprehensive education: a solid foundation in program planning/management, finance, marketing, law and leadership; a choice of a concentration in either Sport Management or Outdoor Recreation Management; a minor in Business Administration and at least 480 hours of experiential learning through internships and campus leadership positions.

Major Description

  • The Sport and Recreation Management major requires successful completion of five skill-based, pre-professional courses (15 credits).
  • The Sport and Recreation Management major offers two Concentrations to choose from: Sport Management and Outdoor Recreation Management (15 credits).
  • The Sport and Recreation Management major affords the successful student a Minor in Business Administration (18 credits).
  • The Sport and Recreation Management major requires students to fulfill no less than 480 hours of experiential learning, after completing the Junior Year.  Internships are established working with our Internship Coordinator and are uniquely "tailored" to fit with each student's choice of Concentration (12 credits).
  • The Sport and Recreation Management major reflects a commitment to a Liberal Arts foundation (42 credits).
  • The balance of the Sport and Recreation Management degree requirements are fulfilled with elective courses. Informed and supported by your academic advisor (appointed from within the department), each student chooses from a variety of courses offered by the College (18 credits).

Curricular Requirements



CAS Core Requirements

42 - 43

includes MAT 120 or MAT 150 - Statistics*
*prerequisite for SPT 420 Research Methods

Major Requirements (Business Foundation) 18
BUAC 201 - Financial Accounting 3
BUAC 204 - Microeconomics 3
BUMG 200 - Management 3
Business Elective 6
BUMK 200 - Marketing 3
Sport and Recreation Management Major Requirements 15

SRM 160 - Introduction to Sport and Recreation Management


SRM 325 - Sport and Recreation Marketing


SRM 350 - Sport and Recreation Finance

SRM 360 - Leadership 3
SRM 370 - Law and Ethics in Sport and Recreation Management 3
Sport Management Concentration Requirements 15
SPT 330 - Sport Governance 3
SPT 340 - Athletic and Sports Administration 3
SPT 355 - Sport Venue Planning and Management 3
SPT 401 - Seminar in Sport and Recreation Management 3
SPT 420 - Research Methods 3

Outdoor Recreation Management Concentration Requirements

ORM 335- Outdoor Recreation Planning & Management 3
ORM 345- Sustainability & Eco-Recreation 3
ORM 365- Wilderness Preperation, Safety & First Aid 3
ENV 345- Outdoor Environmental Education OR 3
ENV 356- Terrestrial Wildlife Eco/Conservation OR  
ENV 376- Caribbean Sustainable Development  
ORM 401- Outdoor Recreation Management Capstone Experience 3
Required Credits for Internship: 12  

Internship Experiences

Each of our Sport and Recreation Management majors is required to complete no less than 480 contact hours at an approved internship site(s) upon attaining Senior Standing (completion of their Junior year). The internship experience is a primary requirement for degree completion.

The internship experiences allow our Sport and Recreation Management majors to gain pre-professional experience, designed to enhance development of knowledge, skills and abilities in the sport management field. Therefore, the internship serves as preparation for additional experiential learning, graduate school and/or entry level employment.

Common Internship experiences include one or more of the following ”hands-on” activities:

  • Customer interaction and personnel supervision
  • Observation and participation in program planning/leadership.
  • Observe/research/analyze current activities and future trends in the industry
  • Involving the student intern, as applicable in management meetings and communications
  • A “capstone” experience, e.g., marketing plan, fundraising project, special event promotion, etc.; professional presentation, or research/case study in a sport management or outdoor recreation discipline.

Affiliated Sites in Sport and Recreation Management

SPORT and ATHLETICS experiences in sport marketing, athletics administration, coaching (sport leadership and pedagogy), team management, sports information, and sport venue/event management

  • University of New England, Department of Athletics (Biddeford, ME)
  • Biddeford High School Athletics (Biddeford, ME)
  • Thornton Academy Athletics (Saco, ME)
  • Old Orchard Beach High School Athletics (Old Orchard Beach, ME)
  • Scarborough High School Athletics (Scarborough, ME)
  • University of Southern Maine, Department of Athletics (Gorham, ME)
  • Southern Maine Community College (South Portland, ME)
  • Kennebunk High School Athletics (Kennebunk, ME)
  • Berwick Academy (South Berwick, ME)
  • Massalonskee High School Athletics (Oakland, ME)
  • University of New Hampshire (Dover, NH)

SPORT, LEISURE and RECREATION experiences in sport and recreation administration, marketing, programming, and venue/event management

  • University of New England, Department of Athletics (Biddeford, ME)
  • Northern York County YMCA (Biddeford, ME)
  • Biddeford Parks and Recreation Department (Biddeford, ME)
  • Atlantic Pool and Billiards (Biddeford, ME)
  • Saco Parks & Recreation Department (Saco, ME)
  • Saco Sports and Fitness (Saco, ME)
  • XL Sports World (Saco, ME)
  • MBNation (Saco, ME)
  • USSA Major League Soccer (Saco & Portland, ME)
  • American Red Cross (Portland, ME)
  • Maine Special Olympics (Portland Area, ME)
  • Portland Athletic Club (Portland, ME)
  • Portland Ice Arena (Portland, ME)
  • Resort Sports Network (RSN) (Portland & Sunday River, ME)
  • Windham Parks and Recreation Department (Windham, ME)
  • Bath Country Club (Bath, ME)
  • Camp Sunshine (Casco, ME)
  • Maine Senior Games (Kennebunk, ME)
  • Oakland Maine Recreation Department (Oakland, ME)
  • Bethel Inn Resort and Country Club (Bethel, ME)
  • Concord Recreation Center (Concord, MA)
  • Portsmouth Country Club (Portsmouth, NH)
  • Fitness by Favara (Portsmouth, NH)
  • Dover Recreation Department (Dover, NH)
  • Antrim Recreation Department (Antrim, NH)
  • Greater Nashua YMCA (Merrimack Branch, Nashua Branch, and Camp Sargent, NH)
  • Complete Athlete (Derry, NH)
  • Derry Sports Zone (Derry, NH)
  • CCBA Summer Basketball League (Lebanon, NH)
  • Vermont Sun Sports and Fitness (Middlebury, VT)
  • Pure Hockey (Franklin, MA)
  • Mid Cape Racquet and Health Club (South Yarmouth, MA)
  • Team Central Lacrosse (Northboro, MA)
  • Nantucket Country Club (Nantucket, MA)
  • Dan Duquette Sports Academy (Western MA)
  • Brewster Sports Center (Brewster, NY)
  • Camp Pontiac (Glen Head, NY)
  • Dove Springs Recreation Center (Austin, TX)
  • Rosewood Recreation Center (Austin, TX)

SPORT and RECREATION PRODUCTS INDUSTRY experiences with marketing and merchandising

  • Olympia Sports (South Portland, ME)
  • Sports Authority (South Portland, ME)
  • Oakley (Freeport, ME)
  • Sugarloaf (Carrabassett Valley, ME)

PROFESSIONAL SPORT AGENCIES experiences with professional representation and operations

  • Shamrock Sports and Entertainment (Portland, ME)

SPORT JOURNALISM experiences with sports writing

  • Burlington Free Press (Burlington, VT)

PROFESSIONAL SPORT experiences with marketing, programming, administration, communication, merchandising, and venue/event management

  • Old Orchard Beach “Raging Tides” (Old Orchard Beach, ME)
  • Portland Pirates Jr. Pirates Ice Hockey (Saco, ME)
  • Portland Red Claws Basketball (Portland, ME)
  • Portland Sea Dogs Baseball (Portland, ME)
  • Portland Pirates Ice Hockey (Portland, ME)
  • Sanford Mariners Baseball  (Sanford, ME)
  • Manchester Monarchs (Manchester, NH)
  • Keene Swamp Bats (Keene, NH)
  • South Shore Baseball Club (Hingham, MA)
  • Glens Falls Golden Eagles Baseball (Glens Falls, NY)
  • Cal Ripken, Jr.’s Ripken Baseball (Massachusetts)
  • Charlotte Bobcats Basketball (Charlotte, NC)
  • Cedar Rapids Kernels Baseball (Cedar Rapids, IA)
  • IMG Athletics (Bradenton, FL)

UNE Sport and Recreation Management Majors have completed internships with each of the above Affiliated Sites

Academic and Technical Standards

Students will be retained within the sport management major providing the following criteria are maintained throughout the undergraduate experience:

  1. Grade point of 2.0 in each course required in the Sport and Recreation Management major "Core" (five courses).
  2. Grade point of 2.0 in each course required for the Sport and Recreation Management major "Concentration": Sport Management or Outdoor Recreation Management (five courses).
  3. Grade point of 2.0 in each course required/chosen for the Business Minor (six courses).
  4. Grade point of 2.0 in the required Sport Management or Outdoor Recreation Management Internship credits (the twelve credits can be divided into one or more course experiences).
  5.  Students who receive a grade point below 2.0 in any of  the above situations will be required to repeat the course and earn a grade point of 2.0 or higher before the degree is completed.  A course may be repeated only once.

Learning Outcomes

  1. Demonstrate foundational knowledge in Sport and Recreation Management: History, Management, Marketing, Financial, Economic, Legal and Ethical by demonstrating an understanding of the concepts and theories.
  2. Demonstrate effective skills in written and oral communications using appropriate technologies.
  3. Demonstrate an ability to integrate the concepts of the core ares of Sport and Recreation Management.
  4. Demonstrate awareness to the importance of the legal and ethical requirements of Sport and Recreation Management activities and programming.
  5. Demonstrate an ability to conduct methodological secondary research into Sport and Recreation Management-related issues; requiring familiarity with a range of data, research sources, and appropriate technologies.


A student with a major in another department may minor in Sport and Recreation Management with the approval of the Business Department Chair. Eighteen hours of approved course work is required for the Minor in Sport and Recreation Management as follows:

Courses Credits
SRM 160- Introduction to Sport & Recreation Management 3
At least (4) 300 or 400 level courses  

SRM 325 - Sport and Recreation Marketing                                                                


SPT 330 - Sport Governance                                                                                          


ORM 335 - Outdoor Recreation Planning and Management  


SPT 340 - Athletic and Sport Administration 


ORM 345 - Sustainability and Eco-Recreation  


SRM 350 - Sport and Recreation Finance


SPT 355 - Sport Venue Planning and Management                                                


SRM 360 - Leadership                                                                                   


ORM 365 - Wilderness Preparation, Safety, and First Aid


SRM 370 - Law and Ethics in Sport Management     


SPT 401 - Seminar in Sport Management                                                               

One of the following  

SPT 395 – Internship in Sport Management  OR

ORM 401- Outdoor Recreation Management Capstone Experience 3
Total Credits: 18

NOTESpecific prerequisites are required for the above listed course work. Carefully planned sequencing is important to complete this minor. Select courses carefully in consultation with your academic advisor in the Business Department.


Sport Management Concentration

As a UNE Sport Management graduate you will be prepared for entry-level sport-related career opportunities, or further study at the graduate level.  Your 480 hours of on-the-job training in internships provides you with the opportunity to practice and finesse the many techniques leaned in the classroom. With this preparation comes the skills and ability to serve as an effective leader, passionate about life's work and making a difference in the lives of those you chose to serve through sport and sport-related programming, which can include athletic and sports administration, sport marketing and merchandising, sport venue and event management, or sports information to name only a few choices. This concentration also prepares you to consider a Sport Management graduate degree program.

Outdoor Recreation Management Concentration

The Outdoor Recreation Management concentration at UNE takes full advantage of our location in Maine – the Atlantic Ocean is literally at our doorstep and mountains, lakes, river rapids only a short drive away.Th​is concentration offers students the opportunity to delve into program planning, policies and training needed to help them succeed in an Outdoor Recreation career. Because sustaining the outdoor environment and eco-tourism is key to this program, UNE Outdoor Recreation Management students are encouraged to take part in the UNE Green Learning Community and are expected to take at least one upper level Environmental Studies course that relates well to Outdoor Recreation Management, such as Outdoor Environmental Education, Wildlife Ecology and Conservation or Caribbean Sustainable Development. In addition, the Business minor that is part of the curriculum allows Outdoor Recreation Management students to focus their business interests by taking advantage of such business courses as Sustainable Entrepreneurship, International Management, Global Marketing or Business Finance.

Honors Program

We offer qualified students the option of participating in our Honors Program and graduating with Honors. This includes significant research, scholarship or creative activity under the direction of a faculty member.

Transfer Credit


Financial Information

Tuition and Fees

Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more information regarding tuition and fees, please consult the Financial Information section of this catalog.

Notice and Responsibilities Regarding this Catalog

This Catalog documents the academic programs, policies, and activities of the University of New England for the 2015-2016 academic year. The information contained herein is accurate as of date of publication April 30, 2015.  *Addendum published January 29, 2016.

The University of New England reserves the right in its sole judgment to make changes of any nature in its programs, calendar, or academic schedule whenever it is deemed necessary or desirable, including changes in course content, the rescheduling of classes with or without extending the academic term, canceling of scheduled classes or other academic activities, in any such case giving such notice thereof as is reasonably practicable under the circumstances.

While each student may work closely with an academic advisor, he or she must retain individual responsibility for meeting requirements in this catalog and for being aware of any changes in provisions or requirements.