Become a Consumer Experience Architect
Are you both a creative problem solver and a leader? A Bachelor of Science in Marketing from UNE will prepare you for a rewarding marketing career at the intersection of culture, technology, and business.
The media landscape is rapidly changing. Learn how to adapt to new consumer behaviors through strategic planning and technology. Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public.
You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in any industry.
Note: The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.
Why UNE for your degree in Marketing
UNE’s Marketing degree program gives you the flexibility to complete a major or minor that empowers you to guide strategic marketing campaigns that make an impact. Learn how to lead business accounts with coursework that covers the full span of marketing ideologies.
- Hands-On Learning — Apply marketing principles to real-world business plans
- Learn from experienced professors with insider marketing experience
- Dig deep with internships in partnership with regional businesses
- Learn to lead within creative and communications teams
- Partner with the Office of Innovation and Makerspace on interdisciplinary projects
- Gain up-to-date practice with all media channels
- UNE is Maine’s #1 college for getting a job after graduation - Zippia 2023
Marketing Program Admissions Information
The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.
- If you are a prospective student, please contact the Office of Undergraduate Admissions at (207) 602-2847 or admissions@une.edu.
- If you are a current UNE student, please visit Academic Advising.
What will you study? Marketing Degree Curriculum Overview
With a comprehensive understanding of consumer behavior, market research, advertising, digital marketing, and sales management, our curriculum will help you bring creative marketing ideas to reality.
Some of the exciting courses offered:
- Innovation Through Technology
- Digital Marketing
- Social Media Marketing
- Sales Management
- Consumer Behavior
- Strategic Business Marketing
Career Paths for Marketing Majors
Job growth for marketing positions is projected to be 10% (Lightcast, 2023). Career paths in marketing are diverse, offering recent graduates a variety of professional avenues.
Our graduates have access to many exciting career pathways, including:
- Marketing Director
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Market Research Analyst
- Advertising Account Executive
About the Marketing Minor
Our minor in Marketing represents a focused effort to provide you with training across a broad and dynamic field. The minor complements a variety of bachelor’s degrees, such as business administration, communications, and data science. Courses for the minor include:
- Advertising
- Consumer Behavior
- Digital Marketing
- Global Marketing
- Social Media Marketing
The Marketing minor is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2022 (class of 2026) and later.
Learn More Today
The Marketing degree program is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2023 (class of 2027) and later.
- If you are a prospective student, please contact the Office of Undergraduate Admissions at (207) 602-2847 or admissions@une.edu.
- If you are a current UNE student, please visit Academic Advising.